In a dazzling display of its iconic Panthere collection, Cartier has elevated the jewelry scene by appointing global K-pop sensation Kim Taehyung, famously known as V of BTS, and acclaimed British actress Vanessa Kirby as brand ambassadors. Beyond their individual talents, this dynamic duo embodies the spirit of power, freedom, and elegance that defines the Panthere, showcasing its gender-inclusive appeal.
The Panthere has been a symbol of creativity for Cartier since 1914, evolving from distinctive fur markings on a watch to a figurative representation in 1917, when Louis Cartier gifted a case featuring the powerful feline to his muse, Jeanne Toussaint. Toussaint, later Cartier’s director of fine jewelry, made the Panthere her signature, infusing it with eccentricity and determination. By 1948, she transformed the Panthere into three-dimensional jewelry, solidifying its status as a symbol of Cartier’s innovation.
Now, with V and Vanessa Kirby at the forefront, the Panthere collection takes center stage once more. V, renowned for his solo career and as a BTS member, captivates with his voice, choreography, and unique fashion sense, embodying the Panthere’s essence with a magnetic gaze and creative spirit.
Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing Officer, expressed, “When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character—a personality whose choices are guided by creativity.”
Vanessa Kirby, an accomplished actress and philanthropist, brings her own ferocity and femininity to the Panthere. In her debut campaign, a short film directed by Nathalie Canguilhem, Kirby embraces her panther alter ego, showcasing her dynamic and multifaceted personality.
By choosing both a male and female ambassador for the Panthere range, Cartier not only stays ahead of the curve but also emphasizes the accessibility of luxury and style to all genders and generations. This bold move celebrates individuality, strength, and beauty, epitomizing the universal appeal of the Panthere.
