As the demand for sophisticated timepieces grows, Vieren, a new Canadian watch company, has emerged, melding Swiss watchmaking excellence with contemporary fashion sensibilities. Founded by Jess Chow, with a rich heritage in the watch industry, and in collaboration with renowned designer Sunny Fong, Vieren introduces elegant, unisex watches tailored for the style-conscious millennial.
Vieren’s watches, crafted in La-Chaux-de-Fonds, Switzerland, boast thin rectangular cases of 316L stainless steel, exuding a modern yet edgy appeal. Powered by the ETA-2671 automatic movement, each watch encapsulates a 44-hour power reserve. The latest collection, “Stereo,” showcases a semi-skeletonized dial, an intricately designed inner-ring, and a distinctive “volume” date disc, reminiscent of vintage audio equipment knobs, with an exhibition caseback providing an exquisite view of the movement.
Among the new additions, the “Stereo Diamond” line pays homage to the Disco era, accentuated by 93 dazzling diamonds, evoking the glimmer of a dance hall mirror ball. With variants like “Gold Stereo Diamond,” “Steel Stereo Diamond,” and “Black Stereo Diamond,” the collection embodies diverse and attention-grabbing aesthetics, each boasting a single-link seven-row stainless-steel bracelet and finished with gold PVD or black DLC.
Reflecting their cultural roots, Chow and Fong infuse symbolic elements into their designs, incorporating the Vieren logo resembling a bat, a symbol of longevity and happiness, and an octagonal crown inspired by the Bagua for warding off negative energy in feng shui.
Alongside the “Stereo” line, Vieren offers other collections, such as “Leather,” featuring crocodile leather dial finishes and straps; “Matte,” with subtly decorated dials; and “Diamond,” adorned with 31 diamonds accentuating 11 hour markers.
Enthusiasts can explore and purchase Vieren’s exquisite timepieces directly from the company’s website, witnessing the seamless integration of fashion and mechanics that characterizes the Vieren brand.
