Monaco Legend Group (MLG), a renowned watch auction house specializing in rare timepieces, has joined forces with Altr, a blockchain and digital authentication pioneer. This collaboration marks a significant leap in the world of luxury watch collecting, introducing the concept of ‘digital twins’ to bridge the gap between physical and digital realms.
Altr’s cutting-edge platform offers a comprehensive solution for collectors, simplifying the management of valuable collections. By digitizing each item, Altr creates a unique digital counterpart that allows collectors to enjoy their treasures both online and offline. This revolutionary approach eliminates the hassle of maintaining scattered Excel sheets and introduces a sophisticated digital collection management tool.
Moreover, Altr’s partnership with Monaco Legend Group goes beyond digitization. Every item digitized through Altr undergoes regular tracking and valuation updates by their expert committee, providing collectors with real-time insights into the worth of their prized possessions. This feature empowers collectors to explore opportunities such as using their certified items as collateral for lending or engaging in secure trading.
Davide Rovelli, an advisor for Altr, expressed enthusiasm for the collaboration, highlighting the transformative impact of their advanced digitization platform and the concept of ‘digital twins’ on the collector’s experience. Similarly, Davide Parmegiani, newly appointed Expert Oracle for Altr and Co-Chairman of Monaco Legend Group, emphasized the partnership’s role in propelling digital innovation in enhancing the collector’s journey.
With the upcoming Monaco Legend Group Exclusive Timepieces sale featuring certified and valued watches, the integration of Altr’s secure digital certification ensures a seamless acquisition process for winning bidders. This pioneering partnership not only solidifies the position of Monaco Legend Group as a leading watch auction house but also sets the stage for a new era in watch collecting, blending tradition with cutting-edge digital solutions.
