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Ed Sheeran and John Mayer Team Up for a Vibrant G-Shock Collaboration

by Barbara Wilson

Music sensation Ed Sheeran has just unveiled his latest venture, an exciting collaboration with John Mayer, resulting in the creation of his first-ever G-Shock watch. The much-anticipated G-SHOCK Ref. 6900 – Subtract by Ed Sheeran, priced at $185, promises a vibrant and distinctive design, inspired by Sheeran’s recent album – (Subtract).

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The eye-catching watch, sporting a striking yellow hue with subtle black accents on the band and bezel, reflects Sheeran’s artistic vision and style. Sheeran himself has been sporting the limited-edition timepiece for the past six months, a fact that has not gone unnoticed by his devoted fans.

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Expressing his enthusiasm for the collaboration, Sheeran shared on Instagram, “I got a call from @johnmayer around a year ago asking me if I wanted to make a G Shock with them and I couldn’t have said yes fast enough.” This G-Shock collaboration marks the beginning of a three-part series, masterfully curated by the esteemed John Mayer, promising an exciting lineup ahead.

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Mayer, a renowned musician and avid watch collector, conveyed his excitement about the project, emphasizing the bright and bold essence of the G-Shock Ref. 6900 – Subtract. This partnership marks an expansion of Mayer’s successful collaboration with Hodinkee, building upon his previous well-received Casio G-Shock 6900 collection in a variety of attractive shades.

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Watch enthusiasts and fans of both Sheeran and Mayer can look forward to the release of the G-Shock Ref. 6900 – Subtract by Ed Sheeran on Oct. 18, available exclusively on shop.hodinkee.com. This collaboration represents a fusion of music, style, and timekeeping expertise, offering a unique and stylish timepiece that embodies the essence of both artists.

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