In a bold and groundbreaking move, Swiss watch brand Breitling has unveiled its latest collection of Navitimer watches, defying industry norms. Departing from the traditional bulky designs, the new models come in smaller 32mm and 36mm sizes, catering to a wider range of wearers. Featuring elegant mother-of-pearl dials embellished with lab-grown diamonds, these timepieces are raising the bar in terms of style and ethical standards.
One of the key highlights of this release is Breitling’s commitment to inclusivity. By making the iconic Navitimer available in streamlined dimensions, the company ensures that individuals who previously found the watch too large can now enjoy its legendary appeal. This move sends a powerful message about Breitling’s dedication to embracing diversity within the luxury watch industry.
Moreover, Breitling is determined to lead the way in sustainable practices. The company’s utilization of traceable materials and lab-grown diamonds reflects its ongoing efforts to prioritize environmental responsibility. CEO Georges Kern has set a goal for all Breitling watches to utilize sustainable sourced materials, exhibit end-to-end traceability, and be packaged sustainably by 2025. With the introduction of this new collection, Breitling continues to strengthen its position as a leader in sustainable luxury.
Accompanying the launch is Breitling’s captivating “Navitimer—For The Journey” campaign, headlined by Academy Award-winning actress and Breitling brand ambassador Charlize Theron. The campaign showcases the Navitimer Squad, a group representing diverse fields with shared values. Theron, along with basketball superstar Giannis Antetokounmpo, principal dancer Misty Copeland, and explorer Bertrand Piccard, are the inaugural members of the Navitimer-For the Journey squad. Through a series of videos, these accomplished individuals share their personal and professional journeys, bringing the spirit of adventure to life.
The new Breitling Navitimer collection boasts an array of captivating features. With options ranging from the classic to the vibrant, these timepieces exhibit exceptional craftsmanship and precision. Each model is powered by the COSC-certified Breitling Caliber 17, offering automatic winding and reliable timekeeping. The Navitimer Automatic 36 series exudes an air of sophistication and elegance, ideal for those seeking a touch of luxury. The iconic beaded bezel and circular slide rule, synonymous with the Navitimer line, further enhance the watches’ distinct character.
Dial variations include mint green, silver, anthracite, and the striking white mother-of-pearl, the latter adorned with exquisite “better diamonds” or applied baton indexes. These lab-grown diamonds can be traced back to suppliers adhering to the rigorous SCS-007 Sustainability Rated Diamonds Standard. Crafted in stainless steel, steel and gold, or pure gold, each watch showcases Breitling’s commitment to responsible sourcing. The gold used in these timepieces originates from artisanal mines that align with the Swiss Better Gold Association’s stringent criteria for social and environmental impact. Watches incorporating better gold or better diamonds proudly bear the Origins label, certifying the materials’ integrity.
The Navitimer 32 series, equipped with the COSC-certified Breitling Caliber 77 SuperQuartz™ movement, presents a smaller diameter without compromising on style or functionality. Offering mother-of-pearl dials in pale pink, light blue, and white, these watches provide a versatile and sophisticated option for discerning wearers. As with their larger counterparts, the Navitimer 32 models feature better diamonds and better gold, prioritizing sustainability without compromising on quality. Furthermore, these timepieces are water-resistant up to 50 meters, making them suitable for various environments.
In conclusion, Breitling’s latest Navitimer collection embodies the brand’s unwavering commitment to innovation, sustainability, and inclusivity. By challenging industry norms and elevating ethical standards, Breitling paves the way for a more responsible and diverse luxury watch industry. With their impeccable craftsmanship and captivating designs, these timepieces are not simply accessories but a testament to a brand that is reshaping the future of watchmaking.
