In No Time To Die, James Bond wasn’t just saving the world—he was also making a statement with a custom-built $10,000 Omega Seamaster. More than just a wardrobe accessory, the timepiece bore the personal imprint of actor Daniel Craig, who co-designed the watch as a parting signature to his final outing as 007.
Released in 2021, No Time To Die marked Craig’s fifth and final performance as the iconic British spy. But this time, the actor went beyond the tailored tuxedo and fast cars. He played a major role in shaping the look and feel of Bond’s signature Omega Seamaster Diver 300M. According to Forbes, Craig had significant input on the watch’s design, influencing everything from its materials to its aesthetic details.
One of Craig’s key decisions was the use of Grade 2 titanium for the watch case—a material chosen for its lightweight feel, military-grade durability, and ability to develop a unique patina over time. He also helped select the titanium mesh bracelet, which gives the watch its distinct vintage-inspired edge. Craig reportedly requested subtle color accents to enhance the tactical look and give the watch a bold, modern personality fitting of Bond’s character.
For Craig, the timepiece wasn’t just a prop—it was personal. Reflecting on his first Bond film, the actor once joked that he wanted a watch “you could knock someone out with.” That rugged vision found its way into No Time To Die, blending style with strength and functionality.
Omega’s relationship with the Bond franchise began in 1995 with GoldenEye, when costume designer Lindy Hemming made a decisive shift from Rolex to Omega. Hemming felt Omega better reflected Bond’s sophisticated yet practical character, describing Rolex as too “city boy.” Omega, by contrast, had a more understated, European appeal. Since then, the Swiss watchmaker has appeared in every Bond film—No Time To Die marking its ninth.
Unlike traditional product placements, Omega’s presence in the franchise has always been about character development, not commercial gain. Hemming emphasized that Bond’s watch had to make sense for the man himself: refined, reliable, and ready for action.
Craig’s involvement in designing the Seamaster sealed that connection. The watch was no longer just chosen for Bond—it was made for him. The NATO strap version of the watch retailed for $7,500 to $8,500, while the titanium mesh bracelet model—Craig’s version—was priced between $9,800 and $11,000.
Omega, founded in the 19th century, has long built its brand on heritage and exclusivity. Special-edition Bond watches have accompanied every film since 1995, but No Time To Die stands apart. This model didn’t just reflect Bond’s image; it carried the fingerprint of the man who portrayed him.
Daniel Craig may have stepped away from the role of James Bond, but he left a lasting impression—on the screen, in the character’s evolution, and on his wrist. His co-designed Seamaster wasn’t just a farewell gift to fans. It was a symbolic closing note to a 15-year chapter, wrapped around the wrist of a spy who, even in goodbye, refused to wear just any watch.
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