The Geneva Watches & Wonders Exhibition kicked off with much anticipation, as Rolex unveiled its latest innovation, the Land-Dweller. The highly anticipated timepiece is expected to be one of the major talking points of the event, combining modern design with advanced technology to captivate collectors and enthusiasts alike.
The Land-Dweller is a bold addition to the Rolex lineup, representing the next step in the evolution of the brand’s iconic Oyster Perpetual collection. After years of development and secrecy, the model was finally revealed, boasting a remarkable 32 new patent applications. Of these, 18 are unique to this watch, with 16 patents focused on the movement and the remaining patents dedicated to the dial and bracelet design. This marks a significant leap forward in Rolex’s engineering capabilities.
Available in two distinct versions, the Land-Dweller offers a 40mm platinum and Rolesor model, which combines the durability of Oystersteel with the elegance of white gold, as well as a more luxurious 36mm version crafted from 18k Everose gold and set with diamonds. Both variants are equipped with Rolex’s newly designed Flat Jubilee integrated bracelet, enhancing the overall aesthetic while ensuring superior comfort.
At the heart of the Land-Dweller lies the highly advanced 7135 movement, which ensures exceptional precision and reliability. This new movement represents a breakthrough in Rolex’s watchmaking technology, further elevating the Land-Dweller as one of the most sophisticated timepieces in the brand’s collection.
The Land-Dweller’s unveiling at Watches & Wonders 2025 marks a significant moment in Rolex’s continued pursuit of blending traditional craftsmanship with modern innovation. With its cutting-edge design and remarkable technical features, the Land-Dweller is sure to become one of the standout models of the year. As the watch industry’s leading event unfolds, all eyes are on Rolex to see how this groundbreaking timepiece will shape the future of luxury watchmaking.
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