Meta CEO Mark Zuckerberg was recently spotted wearing a Rolex Daytona Le Mans in solid gold at UFC 313. This luxury timepiece, valued at approximately $300,000, caught attention not only because of its hefty price tag but also due to the shift in Zuckerberg’s personal style in recent months.
The Rolex Daytona Le Mans, which has seen its value soar to six times its original retail price, is a rare and highly sought-after model. The demand for this watch is exceptionally high, with many in the luxury watch community willing to pay a premium for it on the pre-owned market. However, given Zuckerberg’s significant wealth, with a net worth of $216 billion, it’s plausible that he obtained the watch at its retail price, something many others struggle to achieve.
Zuckerberg’s appearance at UFC 313, a long-time interest of his due to his passion for jiu-jitsu, wasn’t just about the event—it marked a new chapter in his personal transformation. In recent months, Zuckerberg has transitioned from his classic plain tees and jeans to more elaborate outfits, including expensive watches like this Rolex Daytona.
This shift in his public image is said to have been sparked by his admiration for Anant Ambani’s watch, which led to Zuckerberg becoming more active in purchasing high-end accessories. This change in fashion has also extended to other luxury purchases, such as a custom Porsche minivan for his wife and a new yacht.
For Zuckerberg, wearing a $300,000 Rolex is part of his evolution into a more style-conscious figure. This transformation is now very much on-brand for the tech mogul, as he continues to embrace a lifestyle that aligns with his immense wealth.
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