Chrono24, a leading global marketplace for luxury watches, has unveiled its list of the most coveted timepieces in January 2025. Highlighting a range of iconic models from renowned brands such as OMEGA, Rolex, Grand Seiko, Tudor, and TAG Heuer, the report showcases watches that have captured the attention of collectors and enthusiasts alike. This selection, curated by Chrono24’s in-house experts, is based on real-time data, considering factors like supply and demand, search trends, and market interest.
Here are the top five watches that generated the most buzz in the luxury watch community this January:
1. OMEGA Speedmaster Moonwatch Professional White Dial (Ref. 310.30.42.50.04.001)
Launched in March 2024, the OMEGA Speedmaster Moonwatch Professional with a white lacquered dial has become an instant favorite. With a red “Speedmaster” logo and a design that has captivated collectors, this model saw a significant surge in demand on Chrono24, nearly tripling by the end of January 2025. The model’s association with high-profile personalities, such as Daniel Craig, has only fueled its popularity among fans of the Speedmaster collection.
2. Rolex Datejust 36mm (Ref. 16220) – Black Dial
A classic in Rolex’s iconic lineup, the 36mm Datejust 16220 continues to be a highly sought-after model. Known for its versatile design, unisex appeal, and black dial, the Datejust combines style and practicality. Powered by the chronometer-certified caliber 3135, this timepiece is a reliable choice for everyday wear. Despite fluctuating market values in recent years, this model reached its highest demand in over a year, with interest spiking in both January 2025 and 2023.
3. Tudor Black Bay 41mm (Ref. M7941A1A0NU-0003)
The Tudor Black Bay made waves when it debuted in 2012, marking a revival for the brand. The latest 41mm Black Bay model (M7941A1A0NU-0003) features a METAS-certified Master Chronometer and an updated case design. Its popularity has grown by 25% over the past six months, with a significant spike in interest in January 2025. The Black Bay has become a favorite among celebrities, including John Mayer, Brad Pitt, and Will Smith, further boosting its visibility and demand.
4. Grand Seiko Heritage Collection SBGA413 – “Shunbun”
Grand Seiko’s SBGA413, often referred to as the “Shunbun,” has garnered significant attention for its exquisite craftsmanship and advanced Spring Drive movement. Combining the accuracy of a quartz movement with the smoothness of a mechanical mechanism, this timepiece features a stunning “flake” dial and a lightweight titanium case. The model has seen its demand double throughout 2024, culminating in a record high by January 2025, further cementing its status as a must-have for serious collectors.
5. TAG Heuer Carrera Chronograph (Ref. CBS2210.FC6534)
The TAG Heuer Carrera Chronograph, also known as the “Glassbox” chronograph, pays homage to the brand’s rich history with vintage-inspired design elements. The glassbox effect, with its dome-shaped crystal and unique tachymeter placement inside the dial, gives this 39mm timepiece a distinct look. The model’s popularity has steadily risen, reaching its peak in January 2025. With endorsements from stars like Ryan Gosling, Mick Jagger, and Chris Hemsworth, the Carrera remains a favorite among collectors and fashion-conscious watch enthusiasts.
As Chrono24’s report reveals, these five models exemplify the luxury watch market’s growing interest in timeless designs, innovative movements, and a strong sense of heritage. Whether driven by brand loyalty or celebrity influence, these watches continue to be the objects of desire for collectors around the world.
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