Rolex is known for its precision, craftsmanship, and luxury appeal. But when diamonds are added to the equation, the price skyrockets. An all-diamond Rolex is not just a watch; it is a status symbol, a collector’s item, and a masterpiece of jewelry and horology combined. But how much does an all-diamond Rolex really cost? The answer depends on several factors, including the model, diamond quality, customizations, and whether the diamonds are factory-set by Rolex or aftermarket additions.
In this article, we’ll explore the pricing of all-diamond Rolex watches, the factors influencing their value, and what you should know before making a purchase.
What Is an All-Diamond Rolex?
An all-diamond Rolex refers to a Rolex timepiece that is completely covered in diamonds. This includes the dial, bezel, case, and bracelet. These watches are either factory-set (diamonds added by Rolex) or customized with aftermarket diamonds by jewelers.
Factory-Set Diamond Rolex vs. Aftermarket Diamond Rolex
- Factory-Set Diamond Rolex: Rolex itself sets the diamonds in these watches, ensuring the highest quality and perfect alignment. These watches retain their authenticity, warranty, and resale value better than customized versions.
- Aftermarket Diamond Rolex: Jewelers add diamonds to an existing Rolex. While often more affordable, these watches may lose their original value as they are modified from their original Rolex condition.
How Much Do Factory-Set Diamond Rolex Watches Cost?
Rolex offers several models with factory-set diamonds, and their prices vary depending on the model and the number of diamonds used. Below are some of the most expensive diamond Rolex watches:
1. Rolex Pearlmaster 39 – $150,000 to $500,000+
The Rolex Pearlmaster 39 is one of the most elegant diamond-set Rolex watches. Made from 18k gold (yellow, white, or Everose), it features factory-set diamonds across the bezel, dial, and bracelet.
2. Rolex Day-Date 40 With Diamonds – $70,000 to $300,000
The Rolex Day-Date, also known as the “President” watch, is available with factory-set diamonds, particularly in the platinum or gold versions. Prices depend on the diamond quality and additional embellishments.
3. Rolex GMT-Master II With Diamonds – $100,000 to $500,000
For those who want a sportier Rolex encrusted with diamonds, the GMT-Master II is a popular option. Some models, such as the “Ice,” are fully iced-out with Rolex-set diamonds.
4. Rolex Cosmograph Daytona “Rainbow” – $300,000 to $1,500,000+
One of the most famous diamond-set Rolex models, the Daytona Rainbow features multi-colored sapphire indices and a diamond-studded bezel. Prices have skyrocketed in recent years due to its rarity.
5. Rolex Submariner With Diamonds – $100,000 to $500,000
A diamond-set Submariner is rare, but Rolex has produced a few models with diamonds covering the dial, bezel, and bracelet.
How Much Do Aftermarket Diamond Rolex Watches Cost?
If you want a Rolex fully covered in diamonds but don’t want to pay the premium for factory-set versions, you can opt for an aftermarket diamond Rolex. Prices vary depending on the base model and the quality of the diamonds.
Common Models for Aftermarket Diamond Customization:
- Rolex Datejust – Base model ($10,000 to $20,000) + Diamond customization ($5,000 to $50,000+)
- Rolex Day-Date – Base model ($30,000 to $50,000) + Diamond customization ($20,000 to $200,000)
- Rolex Submariner – Base model ($12,000 to $50,000) + Diamond customization ($10,000 to $100,000)
A fully custom diamond Rolex can range from $50,000 to over $1,000,000, depending on the level of diamond work and quality.
Factors That Affect the Price of an All-Diamond Rolex
Several factors influence the price of an all-diamond Rolex, whether factory-set or aftermarket:
1. The Base Rolex Model
Some Rolex models are more expensive than others before any diamonds are added. A solid gold Day-Date or Daytona will cost more than a stainless steel Datejust.
2. The Quality of Diamonds
Diamonds are graded based on the 4Cs:
- Carat Weight: The larger the diamonds, the more expensive the watch.
- Clarity: Fewer imperfections (Flawless vs. Included) increase value.
- Color: Higher-grade diamonds (D-F color) cost more than lower-grade stones.
- Cut: Well-cut diamonds reflect light better, adding to the watch’s beauty and price.
3. Rolex-Set vs. Aftermarket Diamonds
Factory-set diamonds by Rolex maintain value, while aftermarket customizations often lower resale value.
4. The Watch’s Material
Rolex offers diamond watches in precious metals such as yellow gold, white gold, Everose gold, and platinum. Platinum models are usually the most expensive.
5. Rarity and Collectibility
Limited-production Rolex watches with diamonds, such as the Daytona Rainbow or special edition Day-Date models, command higher prices due to their exclusivity.
Is an All-Diamond Rolex a Good Investment?
While Rolex watches generally hold their value well, aftermarket diamond Rolex watches can lose value due to modifications. However, factory-set diamond Rolex watches tend to appreciate over time, especially limited or discontinued models.
Where to Buy an All-Diamond Rolex
1. Official Rolex Retailers
If you want a factory-set diamond Rolex, your best bet is an authorized Rolex dealer. However, due to demand and exclusivity, these watches can have long waiting lists.
2. Luxury Watch Marketplaces
Websites like Chrono24, Bob’s Watches, and WatchBox offer authentic pre-owned Rolex diamond watches.
3. High-End Jewelers
For aftermarket diamond Rolex watches, luxury jewelers and custom watchmakers provide high-quality diamond settings.
Conclusion
The cost of an all-diamond Rolex varies widely, from $50,000 for an aftermarket diamond Datejust to over $1.5 million for rare factory-set models like the Daytona Rainbow. If you’re looking for long-term value, factory-set diamond Rolex watches retain their worth better than customized versions.
Whether you’re purchasing for luxury, status, or investment, understanding the factors that influence pricing ensures you make an informed decision. If you’re in the market for a diamond Rolex, take your time to research and choose wisely—after all, a Rolex is meant to last a lifetime.
Related Topics:
How to Choose a Rolex Watch for a Special Occasion
How To Maintain A Rolex Daytona Watch
Top 5 Best Rolex Submariner to Buy