Rolex has cemented its place in the golfing world by becoming a Major Partner of the PGA of Australia. This prestigious collaboration designates Rolex as a key supporter across the PGA’s premier events and tours, including its role as the Official Timekeeper for the BMW Australian PGA Championship, scheduled to be held from November 21-24, 2024, at Royal Queensland, Brisbane.
The partnership underscores a profound connection between Rolex and golf, blending the luxury watchmaker’s reputation for precision with the PGA of Australia’s dedication to the sport. As part of this agreement, Rolex will also support the Challenger PGA Tour of Australasia and the WPGA Tour of Australasia, further embedding itself in the Australian golfing landscape.
PGA of Australia CEO Gavin Kirkman praised Rolex’s commitment, noting, “Rolex shares our dedication to enhancing the game for future generations.” This collaboration aligns with Rolex’s established presence in Australian golf, where it has supported renowned players such as Adam Scott and Jason Day.
Rolex’s iconic timepieces will be prominently displayed at Royal Queensland’s first tee during the BMW Australian PGA Championship, reinforcing its role as a pivotal partner. With over 60 years of involvement in golf, Rolex’s new role continues its tradition of supporting the sport from grassroots competitions to major global tournaments.
