The much-anticipated Watches & Wonders event kicked off this week, showcasing the latest innovations from the watch industry’s leading brands. As always, Rolex stole the spotlight with a range of new releases that are sure to captivate collectors and enthusiasts alike. Here’s a rundown of the standout models unveiled by Rolex for 2024:
Rolex GMT-Master II
Rolex continues to evolve its GMT-Master II with a new addition featuring a striking two-tone black and grey bezel. This model is available on both jubilee and oyster bracelets, offering a fresh take on a beloved classic. The 126710GRNR model revisits the spirit of the discontinued 116710LN but introduces a novel color scheme. Despite speculation about a potential discontinuation of the ‘Pepsi’ bezel, Rolex surprised many by not reintroducing the ‘Coke’ bezel this year.
Yellow Gold Deepsea Blue
In response to the discontinuation of the Yacht-Master II range, Rolex has introduced a new 44mm Sea-Dweller in full yellow gold. This model features a striking blue ceramic bezel and dial, marking it as the largest precious metal Rolex currently in their catalog. It promises to be a hit among collectors who favor larger timepieces crafted from precious metals.
Rolex Sky-Dweller
The Sky-Dweller range has received an update with the introduction of jubilee bracelets across the full gold models. This addition gives the timepiece a more refined and dressy appearance, enhancing its appeal for formal occasions.
Day-Date 40mm
Prior to Watches & Wonders, Rolex previewed a new Day-Date 40mm with an ombre dial to celebrate their sponsorship of the 2024 Oscars. At the event, the focus on the Day-Date continued with new ombre dials in various colors, along with a Mother of Pearl baguette diamond dial and a blue baguette diamond dial for the 36mm model. These updates highlight Rolex’s commitment to elegance and innovation in their classic Day-Date range.
Perpetual 1908
The Perpetual 1908, Rolex’s successor to the Cellini, received a platinum version with an open caseback. This new model combines platinum with ice blue and chestnut brown, and features the 7140 calibre movement, enhancing its luxury and sophistication.
Daytona
The Daytona range saw updates with a focus on extravagant gem-set options. New releases include models with trapeze-cut diamonds (TBR) and champagne baguette dials for the yellow gold variants. Additionally, the reintroduction of the Mother of Pearl dial for the white gold Daytona, paired with a diamond-set bezel, adds a unique touch to this iconic model.
Le Mans Daytona
Rolex’s Le Mans Daytona, which was briefly available in white gold, has been discontinued and replaced with a stunning yellow gold iteration. This new version is set to be highly coveted by collectors, especially given the rarity of the previous white gold model, which had one of the shortest production runs ever.
This year’s releases demonstrate Rolex’s continued dedication to pushing the boundaries of luxury and craftsmanship. Despite the high expectations and speculations leading up to the event, Rolex’s new offerings have impressed with their innovation and elegance. Watch enthusiasts and collectors alike can look forward to these stunning timepieces making their way to Rolex showrooms around the world.
