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The Case for a Smaller Apple Watch Ultra 3: A Modest Proposal for a Major Shift

by Barbara Wilson

The Apple Watch Ultra series, known for its imposing size and rugged design, might be getting a new addition soon. However, as much as I admire its durability and features, I must express a pressing concern: the current model is simply too large.

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The relentless pursuit of larger screens in smartwatches, akin to trends in smartphones, has resulted in designs that, quite frankly, seem excessive. The Apple Watch Ultra, with its 49mm case, appears overly bulky and unwieldy on an average wrist size of 6.5 inches. Its robust appearance, while functional, often feels unnecessarily masculine, implying that women may not be considered a target audience for such a hefty device.

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This trend of oversized tech seems out of step with the modern emphasis on inclusivity and diverse product options. Tech giants like Apple and Samsung seem to overlook the demand for more versatile sizes. For instance, the Samsung Galaxy Watch Ultra also comes only in a substantial 47mm size, a common trend among rugged flagship models.

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What if Apple addressed this gap in their lineup? Introducing a smaller version of the Apple Watch Ultra 3—perhaps a 40mm model—could cater to those of us who prefer a more streamlined watch without sacrificing any of the advanced features or durability. This smaller model could even be branded as the Apple Watch SE Ultra, maintaining high specifications and environmental protection while appealing to a broader audience.

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Garmin’s Fenix 7 series provides a commendable example of accommodating different wrist sizes with options ranging from 42mm to 51mm, proving that toughness and proportion can indeed coexist. This approach aligns better with current fashion trends, which favor more refined and elegant watch designs over oversized pieces.

In summary, a more compact Apple Watch Ultra 3 would not only be a nod to evolving style preferences but also demonstrate a commitment to inclusivity. By offering a well-proportioned, durable smartwatch, Apple could capture a new segment of customers who feel overlooked by the current offerings.

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