During the Paris 2024 Olympic Games, OMEGA’s influence as the official timekeeper was unmistakable, with its branding omnipresent throughout the city. Yet, it was OMEGA House—housed in the opulent Hôtel de Poulpry, Maison des Polytechniciens—that truly embodied the essence of the brand’s connection to the Games.
What is OMEGA House?
OMEGA House, a multi-storey homage to the luxury Swiss watchmaker, was situated in the historic Hôtel de Poulpry. This venue served not only as a luxurious retreat for guests but also as a showcase for OMEGA’s rich heritage in timekeeping and its long-standing relationship with the Olympic Games. The space offered an immersive experience that went beyond mere branding, allowing visitors to explore OMEGA’s storied history and cutting-edge technology.
A Dream for Sports and Watch Enthusiasts
As a sports aficionado and watch enthusiast, visiting OMEGA House was an unparalleled experience. From the moment I stepped into the Hôtel de Poulpry, the blend of luxury and sportsmanship was palpable. The attention to detail and the immersive atmosphere of OMEGA House provided a truly unique Olympic experience, seamlessly marrying the worlds of haute horology and elite athletics.
OMEGA House Experiences
Throughout the Paris 2024 Olympics, OMEGA House featured a series of exclusive experiences:
Timekeeping: Showcasing OMEGA’s pivotal technologies in Olympic timekeeping, including the electronic starting pistol and the photo finish camera.
The Stadium: An engaging simulation of the excitement felt by Olympic champions.
Speedmaster: A visually stunning exhibit of OMEGA’s space exploration history, featuring floating Speedmaster watches, astronaut memorabilia, and a giant golden astronaut for photo opportunities.
Seamaster: A relaxed space displaying the current collection of Seamaster watches.
Her Time: An exhibition highlighting a century of women’s watchmaking by OMEGA, featuring vintage ladies’ timepieces and memorabilia.
Interior and Exterior Design
OMEGA House’s design paid tribute to its 18th-century setting while incorporating modern luxury. The Courtyard offered a tranquil escape with classical music and serene surroundings. Inside, The Reception featured a timeline of OMEGA’s Olympic journey, enriching the visitor’s anticipation of the Games.
The Garden, a serene outdoor area, provided a green oasis with comfortable seating and a large screen for watching Olympic events—a perfect retreat from the bustling city outside.
Celebrity Appearances and Events
During the Games, OMEGA House hosted a series of high-profile events. Global ambassadors Cindy Crawford and Kaia Gerber, along with other notable figures like sprinter Gabby Thomas and rapper Rim’K, graced the venue. The blend of luxury, style, and sports enthusiasm was evident throughout, making it a central hub for celebrities and sports fans alike.
Location and Opening Hours
OMEGA House is located in the Hôtel de Poulpry, Maison des Polytechniciens, near the Musée d’Orsay in Paris. It was open to members from July 28th to August 10th, aligning with the peak of the Olympic Games. This venue continued OMEGA’s tradition of creating exclusive experiences, following similar successes in London 2012 and Rio de Janeiro 2016.
OMEGA House at Paris 2024 was not just a showcase of luxury but a celebration of sportsmanship, innovation, and timeless elegance. It epitomized the spirit of the Games and OMEGA’s dedication to both horology and athletic excellence.
