As the official timekeeper for the Summer Olympics in Paris, Omega is shining brightly with a star-studded presence. Celebrities including Michael Phelps, Bastian Baker, Cindy Crawford, and a Swiss Federal Councillor are among those celebrating Omega’s role at the Games.
Omega’s nearly century-long relationship with the Olympics underscores its precision and reliability. Headquartered in Biel, the Swiss watchmaker has served as the official timekeeper for the Games 31 times. This year, Omega has deployed 550 timekeepers and 350 tons of equipment to ensure accurate timing for the competitions, leveraging Swiss technology to determine winners in time-critical sports.
Omega House: The Social Hub
Located near the Musée d’Orsay, the Omega House at the Hôtel de Poulpry, Maison des Polytechniciens, serves as the social epicenter for Omega during the Summer Games. The opening ceremony saw the attendance of actress Cindy Crawford, an Omega brand ambassador since 1995, accompanied by her daughter, American supermodel Kaia Gerber.
Celebrating Swiss National Day
On August 1st, Swiss National Day, Swiss musician Bastian Baker joined swimming legends Michael Phelps and Léon Marchand at Omega events in Paris. Marchand, a three-time Olympic medalist, also serves as a brand ambassador for Omega.
Federal Support
Swiss Federal Councillor Ignazio Cassis visited Omega, expressing his pleasure in Omega’s partnership with the Maison Suisse at the Paris 2024 Olympic Games. During his visit, he met with Omega CEO Raynald Aeschlimann.
Showcasing Excellence
Raynald Aeschlimann, President and CEO of Omega, part of the Swatch Group, proudly showcased the brand’s excellence at the Games. He stated, “We are proud to be Swiss, and I am pleased to highlight the excellence our brand brings to the Olympic Games.”
Looking Ahead to Los Angeles 2028
Omega is already gearing up for the next Summer Olympics, set to take place in Los Angeles in 2028. A Hollywood-themed party, attended by stars such as Allyson Felix, Casey Wasserman, Alisha Boe, Paul Wesley, Jesse Williams, and Chase Stokes, highlighted Omega’s forward-looking spirit and continued commitment to excellence in timekeeping.
Omega’s presence at the Paris Olympics not only reinforces its historical connection with the Games but also emphasizes its ongoing dedication to precision and glamour, making each event memorable.
