In a recent interview, Jony Ive, the former Chief Design Officer of Apple, revealed an unexpected preference for his favorite Apple product. Contrary to the anticipated choice of the iPhone, Ive expressed his admiration for the Apple Watch, highlighting its unique personal connection with users and his own passion for timepieces.
Apple Watch: A Personal Favorite
In an episode of the podcast “Life in Seven Songs,” Jony Ive shared that the Apple Watch holds a special place in his heart. He remarked, “I’m proud of what we did with the watch because that’s something that I started after Steve (Jobs) had passed.” This sentiment reflects his deep engagement with the project, which marked Apple’s inaugural venture into the world of wearable technology.
Launched in 2014, the Apple Watch was introduced three years after Steve Jobs’ passing, marking a new era for the company. Since then, it has evolved through nine generations, continually expanding its features and capabilities.
The Evolution of Personal Connection
Ive emphasized the profound personal connection users establish with their Apple Watch. He explained that Apple’s products have progressively transitioned from being desk-bound to residing in users’ pockets and ultimately becoming an integral part of their daily lives on their wrists. This shift to wearable technology, according to Ive, fosters a more intimate and personal relationship with the device.
“I’ve always loved watches anyway,” Ive shared, underscoring his longstanding fascination with timepieces. This passion made the development of the Apple Watch particularly compelling for him, as it offered a new dimension to his design work.
Reflecting on a Storied Career
During the same interview, Ive reflected on his impactful career at Apple, which began in 1992. He recounted that his most fulfilling years were spent collaborating with Steve Jobs, describing their partnership as a remarkable creative synergy. Ive joined Apple shortly after Jobs’ return to the company in 1997, and he credited this period as the most “joyful and extraordinary” phase of his career.
Ive’s role at Apple was instrumental in designing iconic products such as the iPhone, iPad, MacBook, and AirPods. His design philosophy, which was significantly influenced by Jobs’ leadership, helped shape Apple into a leader in innovation and aesthetics.
After leaving Apple in 2019, Ive founded his own design firm, LoveFrom, based in San Francisco. Despite moving on from Apple, his legacy as a transformative force in tech design endures.
The Apple Watch, with its deep personal significance and innovative design, continues to resonate with Ive as a standout achievement in his illustrious career.
