The global smartwatch market experienced a decline in the fourth quarter of 2024, marking the first-ever dip during the holiday season, traditionally a peak time for wearable device sales. According to Counterpoint Research, overall smartwatch shipments fell by 7% year-over-year (YoY) during this period.
This decline is primarily attributed to a drop in Apple Watch shipments, while several other brands, particularly those using Wear OS, saw significant growth. Samsung’s Galaxy Watch series, including the Galaxy Watch 7, Watch Ultra, and Watch FE, contributed to a 3% YoY increase in the brand’s smartwatch shipments.
Xiaomi, which expanded its Wear OS offerings in 2024, also experienced impressive growth, achieving a 135% YoY surge in smartwatch shipments. This rapid expansion propelled Xiaomi into the top five global smartwatch brands, signaling a rising shift toward Wear OS adoption in the industry.
Huawei, holding the number two position in the global smartwatch market, continued its upward trajectory with a 35% YoY growth, securing a 13% share of the global market. Much of this success is attributed to the growing demand for smartwatches in China, where the brand has established a strong foothold.
As Apple’s dominance in the smartwatch market falters, other brands, especially those leveraging Wear OS, are capitalizing on the opportunity, reshaping the competitive landscape of wearable technology.
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