Rolex is one of the most prestigious and recognized watch brands in the world. Over the years, the company has produced numerous iconic models that have become highly sought after by collectors and enthusiasts. However, like any other company, Rolex occasionally discontinues certain models or variations. Understanding which Rolex models have been discontinued can provide valuable insights into the brand’s evolution and its strategic direction. This article will provide a comprehensive overview of Rolex watches that have been discontinued, the reasons behind these decisions, and the impact on the watch market.
Why Rolex Discontinues Watches
Rolex discontinues watches for various reasons, including the introduction of new models, updates to existing collections, changes in consumer preferences, and advancements in technology. Here are some key factors:
Introduction of New Models
Rolex often introduces new models with improved features and designs. To make room for these new introductions, older models may be discontinued.
Updates to Existing Collections
As part of continuous improvement, Rolex updates its existing collections with new materials, movements, and designs. These updates can render older versions obsolete, leading to their discontinuation.
Changes in Consumer Preferences
Consumer preferences evolve over time. Rolex monitors these changes closely and may discontinue models that no longer align with market demands.
Technological Advancements
With advancements in watchmaking technology, Rolex may discontinue models that feature outdated technology in favor of newer, more advanced offerings.
Notable Discontinued Rolex Models
Over the years, several notable Rolex models have been discontinued. Here are some of the most significant ones:
Rolex Submariner 14060M
The Rolex Submariner 14060M, also known as the “No Date Sub,” was a popular model among purists who appreciated its clean, uncluttered dial. It was discontinued in 2012 and replaced by the Submariner 114060, which features an updated movement and ceramic bezel.
Rolex Sea-Dweller 16600
The Rolex Sea-Dweller 16600 was discontinued in 2008 after a production run of nearly two decades. It was replaced by the Sea-Dweller Deepsea, which features a larger case and greater depth rating.
Rolex GMT-Master II 16710
The Rolex GMT-Master II 16710 was discontinued in 2007. This model was highly regarded for its versatility and was available with several bezel color options. It was replaced by the GMT-Master II 116710, which introduced a ceramic bezel and an updated movement.
Rolex Explorer II 16570
The Rolex Explorer II 16570 was discontinued in 2011. It was replaced by the Explorer II 216570, which features a larger case size and an upgraded movement.
Rolex Milgauss 116400GV
The Rolex Milgauss 116400GV, known for its green sapphire crystal, was discontinued in 2023. It was a unique model that catered to those who appreciated its distinctive design and antimagnetic properties.
Impact of Discontinuation on the Market
The discontinuation of Rolex models often has a significant impact on the market. Here are some key effects:
Increase in Value
Discontinued Rolex models often see an increase in value, especially if they were popular or produced in limited quantities. Collectors and enthusiasts are willing to pay a premium for these watches due to their rarity and historical significance.
Collector Interest
Discontinued models tend to attract increased interest from collectors. These watches are often seen as valuable additions to any collection due to their unique place in Rolex’s history.
Market Speculation
The discontinuation of a model can lead to market speculation. Enthusiasts and investors may try to predict which models will be discontinued next and make purchasing decisions accordingly.
Influence on Secondary Market
The secondary market for Rolex watches is significantly influenced by discontinuations. Prices can fluctuate based on the availability of discontinued models and the demand from buyers.
Notable Examples of Increased Value
Several discontinued Rolex models have seen significant increases in value over time. Here are a few notable examples:
Rolex Submariner 16610
The Rolex Submariner 16610, discontinued in 2010, has seen a steady increase in value. Its classic design and historical significance make it highly desirable among collectors.
Rolex GMT-Master II 16760
The Rolex GMT-Master II 16760, also known as the “Fat Lady,” was produced for a short period and has become highly sought after. Its unique case design and limited production run have contributed to its increased value.
Rolex Daytona 16520
The Rolex Daytona 16520, featuring the Zenith El Primero movement, was discontinued in 2000. It has become a highly coveted model due to its historical significance and limited availability.
Rolex Explorer II 1655
The Rolex Explorer II 1655, known as the “Steve McQueen” Explorer, was produced in the 1970s and early 1980s. It has become one of the most sought-after vintage Rolex models due to its distinctive design and rarity.
Reasons Behind Specific Discontinuations
Understanding the specific reasons behind the discontinuation of certain Rolex models can provide deeper insights into the brand’s strategy. Here are some detailed explanations for notable discontinuations:
Rolex Submariner 14060M
The Submariner 14060M was discontinued to make way for the updated Submariner 114060. The new model introduced several improvements, including a ceramic bezel, upgraded movement, and a sturdier bracelet.
Rolex Sea-Dweller 16600
The Sea-Dweller 16600 was replaced by the Sea-Dweller Deepsea, which offered enhanced features such as a larger case, greater depth rating, and the innovative Ringlock system. This change reflected Rolex’s commitment to pushing the boundaries of dive watch technology.
Rolex GMT-Master II 16710
The discontinuation of the GMT-Master II 16710 marked the transition to the GMT-Master II 116710. The new model featured a ceramic bezel, improved movement, and a more robust case design. These updates were aimed at enhancing durability and performance.
Rolex Explorer II 16570
The Explorer II 16570 was replaced by the Explorer II 216570, which featured a larger case size (42mm) and an upgraded movement (Caliber 3187). The new model also introduced a more prominent orange 24-hour hand, paying homage to the original Explorer II 1655.
Rolex Milgauss 116400GV
The Milgauss 116400GV was discontinued as part of a broader strategy to streamline the Milgauss collection. The unique green sapphire crystal and antimagnetic properties made it a standout model, but changes in consumer preferences and the introduction of new models led to its discontinuation.
See Also: How Long Does Rolex Lume Last
The Role of Limited Editions
Limited edition Rolex watches also play a significant role in the brand’s strategy. These models are often produced in small quantities and are discontinued after a short production run. Here are some notable examples:
Rolex Daytona “Paul Newman”
The Rolex Daytona “Paul Newman” is one of the most famous limited edition models. Produced in the 1960s and 1970s, it features a distinctive dial design and has become one of the most coveted Rolex watches in the world.
Rolex Submariner “Kermit”
The Rolex Submariner “Kermit” (16610LV) was introduced in 2003 to celebrate the 50th anniversary of the Submariner. It features a green bezel and was produced for a limited period, making it highly sought after by collectors.
Rolex GMT-Master II “Pepsi”
The Rolex GMT-Master II “Pepsi” (126710BLRO) features a red and blue ceramic bezel and was reintroduced in 2018. While not strictly a limited edition, its limited availability and high demand have made it a desirable model.
How to Identify Discontinued Rolex Models
Identifying discontinued Rolex models can be challenging, especially for those new to the brand. Here are some tips to help you recognize discontinued models:
Research Model Numbers
Each Rolex model has a unique reference number. Researching these numbers can help you determine if a particular model has been discontinued.
Monitor Official Announcements
Rolex often announces discontinuations during major events like Baselworld. Keeping an eye on official announcements can provide the latest information on discontinued models.
Consult Collectors and Experts
Engaging with the watch collecting community and consulting experts can provide valuable insights into which models have been discontinued and their market impact.
Use Online Resources
Several online resources and databases track discontinued Rolex models. Websites like Chrono24, Hodinkee, and WatchBox offer detailed information on Rolex watches and their production status.
Future Discontinuations: Predictions and Speculations
Predicting future discontinuations is a popular topic among Rolex enthusiasts. While it’s impossible to know for certain, here are some models that are speculated to be discontinued in the coming years:
Rolex Submariner 114060
With the introduction of new Submariner models featuring updated movements and designs, the Submariner 114060 may be phased out.
Rolex Yacht-Master 116622
The Yacht-Master 116622, with its unique platinum bezel, may be discontinued in favor of newer Yacht-Master models with updated features.
Rolex Air-King 116900
The Air-King 116900, introduced in 2016, has seen mixed reviews. Speculations suggest it may be discontinued to make way for a redesigned model.
Rolex Explorer 214270
The Explorer 214270, featuring a 39mm case, may be replaced by a new model with updated specifications and design elements.
Conclusion
Understanding which Rolex models have been discontinued provides valuable insights into the brand’s evolution and strategic direction. Discontinued models often become highly sought after by collectors and can see significant increases in value. By keeping an eye on market trends, official announcements, and expert opinions, enthusiasts can stay informed about the dynamic world of Rolex watches. Whether you’re a seasoned collector or a new enthusiast, staying updated on discontinued models is essential for appreciating the rich history and future potential of Rolex.
